Groundwork Communications
Your mission is clear.
Your message isn't...yet.
Video production, communications strategy, and consulting for mission-driven organizations. I help you find the version of your story that's both true and effective.
The work is complex. The communication shouldn't be.
Mission-driven organizations often have the hardest time communicating what they do because the work is complex, the stakes are real, and the easy version of the story isn't the true one.
I bring a filmmaker's eye and a designer's methodology, with a particular strength in bridging the gap between technical and non-technical teams. Whether that's helping an organization adopt AI tools, rethink its workflows, or communicate change to the people most affected by it.
Healthcare & Palliative Care
Years of work with healthcare organizations, grounded in personal experience with the system. It's shaped how I approach every client.
Bridge-Building
Connecting technical and non-technical people. Translating between worlds that don't naturally speak each other's language.
Human-Centered Design
Collaborative problem-solving grounded in design thinking. From "we're stuck" to "here's the path forward."
What I Do
Services
Every project is different. These are the ways I most often help.
Communications Strategy
Helping organizations figure out what they're really trying to say and how to say it so the right people hear it.
AI Transition Consulting
Not the hype, not the panic. The practical human-centered work of figuring out what to adopt, what to resist, and how to bring your people along.
Documentary & Video Production
Films, organizational videos, and visual storytelling for missions that deserve more than a marketing reel.
Let's talk about your project.
If you're doing work that matters and need help moving it forward, let's talk. I work with a small number of clients at a time so the work gets the attention it deserves.